In a personal care market saturated with offerings for toddlers or adults, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are charting a new path with TIVA, India’s first skincare brand made specifically for girls aged 8 to 12.
Founded by Sonam Daruka, a repeat entrepreneur and mom to a 7-year-old, and Shweta Sinha, a leader in analytics and mother of an 8-year-old, TIVA is not merely a commercial venture. It is a brand with a clear mission, driven by personal experience and a deep awareness of a largely overlooked but important group—pre-teen girls.
“In our day, skincare meant using whatever soap the whole family used. Today’s girls are growing up faster—they’re curious, confident, and aware of self-care. Yet there’s barely anything designed especially for them,” says Sonam.
The Beginning of TIVA
The idea for TIVA stemmed from their mutual experience as parents and professionals. While going through the parenting process, Sonam and Shweta noticed a common issue: a lack of reliable, age-specific personal care products for girls entering early adolescence. Most available brands were too baby-focused or too grown-up, leaving tweens unnoticed in India’s expanding Rs8000+ crore personal care market.
A Mission-Led Brand
TIVA was launched with the goal of inspiring confidence and routine in young girls through safe self-care. The products are dermatologist-approved, toxin-free, and created with tween skin in mind. They combine clean, natural ingredients with fun, colorful packaging and uplifting messages.
For girls, it brings a sense of belonging and individuality in their personal care habits. For parents—especially mothers—it delivers peace of mind with products that are safe and designed just for their daughters.
Fostering a Supportive Community
TIVA’s impact goes beyond its product range. With platforms like TIVA TV, the brand is creating a digital space for self-expression and imagination. This thoughtful initiative is resonating with a growing community of modern Indian parents who care deeply about both product safety and emotional growth.
“TIVA is about supporting each girl’s personal journey—her confidence, her voice, and her dreams,” adds Shweta.
Market Demand & Unique Position
As the Gen Alpha population in India continues to grow, so does the demand for relevant, age-specific products. TIVA is smartly placed at the intersection of wellness, identity, and conscious living. With a strong first-mover advantage in the tween category, the brand has positioned itself as a trailblazer in a space ready for transformation.
Availability and Engagement
TIVA’s products are available on Amazon India, the brand’s website, and through its quickly growing Instagram following. The company is also building stronger customer ties through creative storytelling and collaborations with influencers.
Ways to reach TIVA
